VS L'Ancora
Identity and online presence for the VS L'Ancora shopping centre in Fiumefreddo Bruzio: supermarket, bar, pastry shop, boutique and services under a single brand.
One brand for six different businesses.
VS L'Ancora brings together a supermarket, bar, pastry shop, tobacconist, boutique and other services in a single centre. It needed a simple, reassuring identity — a “safe harbour” for everyday life — and a clear site presenting every department with a single voice.
A safe harbour: the anchor, the sea, trust.
The anchor, a symbol of stability.
The mark revolves around a stylised anchor — a direct nod to the name “L'Ancora” — in cyan and navy tones: clean, recognisable, easy to read on signs and totems even from a distance.
Clear, tidy, within everyone’s reach.
An elegant yet highly legible sans for headings and departments: it conveys order and reliability, from in-store signs to the site.
From the sign to the departments site.
A shopping centre with a single voice.
“Finally the centre has a single, recognisable image, inside and out.” — VS L'Ancora