Rose N'Roses
Identity and online shop for a luxury rose brand in Rome: fresh and preserved “Infinity” roses that last over time, gift boxes and installations.
Turning a florist into a recognisable luxury brand.
Rose N'Roses sells top-quality fresh and preserved roses, but competed with a thousand identical florists online. It needed an elegant, romantic image and a clear e-commerce that showcased the “Infinity” collections and gift boxes, from the Colosseum to the packaging.
Elegance, romance, red and gold.
An elegant monogram, the “N” at the centre.
The “ROSE N ROSES” logotype revolves around a central monogram framed by a thin border: sophisticated, symmetrical, perfect in gold on black as if engraved on the packaging. A mark that says luxury at first glance.
A refined display for a romantic tone.
Elegant, high-fashion type for collection headings, clean text for products and checkout: elegance and readability, from shop window to cart.
From the Infinity box to the e-commerce site.
A brand that today is recognised and desired.
“They gave us the luxury image we deserved: today our boxes are recognisable everywhere.” — Rose N'Roses