ONE Lounge Bar
Logo and coordinated social campaign for ONE Lounge Bar: a cocktail bar with an elegant, night-time soul. From the mark to the Instagram posts, one visual system — black, white and magenta.
A brand that lives mostly on social.
ONE Lounge Bar communicates almost only on Instagram: happy hour, cocktail of the week, DJ nights. It needed a strong, recognisable logo and — above all — a coordinated social system, so every post felt part of the same story, even when content and colour changed.
The “O” becomes a glass.
Il cuore del logo è la lettera «O» trasformata in un badge con dentro un cocktail: un calice con drink magenta e cannuccia. Un segno immediato, che dice «cocktail bar» a colpo d'occhio e funziona in bianco su nero come sul colore brand.
A feed you recognise even without the logo.
A coordinated image, ready to scale.
“Now we just swap the photo and the post is already ours.” — ONE Lounge Bar