Officine 3D
Identity and shop for Officine 3D, an artisan 3D-printing studio in Turin: animal-shaped sculpture-lamps and design objects. “Sculpted by hand. Lit every evening.”
Giving a brand soul to an artisan workshop.
Officine 3D prints high-definition sculpture-lamps and design objects, one by one. It needed a sophisticated yet warm image — dark, elegant, conveying the atmosphere of a light lit every evening — and a shop that showcased each piece as a work of art.
Elegant darkness, warm light, printed matter.
An essential, contemporary logotype.
The mark is clean, geometric, monochrome lettering that leaves the stage to the products. On a dark background it almost becomes a neon sign: minimal, technical, just warm enough.
Geometric and modern, like the objects.
A contemporary geometric sans for the name and product pages: precise and legible, consistent with the brand’s “maker” character.
From product to shop.
A small workshop with the image of a real brand.
“Now our brand conveys the atmosphere we put into every lamp.” — Officine 3D