Branding ยท E-commerce

Dip Your Car

Identity and shop for Dip Your Car Italia, exclusive Plasti Dip distributor: rim kits and removable spray paints to customise your car, from chameleon pigments to camo.

Client
Dip Your Car Italia
Role
Brand & Web
Year
2024
Services
Logo · E-commerce · Art Direction
Supercar Dip Your Car
The challenge

Official-distributor authority in a market full of amateurs.

Dip Your Car is the exclusive Plasti Dip distributor in Italy, but the wrapping sector is full of amateur sellers. It needed a technical, sporty image and a clear shop that immediately conveyed quality, colour range and reliability โ€” from rim kits to chameleon pigment.

Research & moodboard

Speed, colour, chameleon.

Change your car’s colour. Whenever you want, no regrets.
Logo Dip Your Car
The brand

A bold wordmark, straight from a racing garage.

The “Dip Your Car” logotype plays on strong, compact lettering, easy to read on a dark background as on the spray can. A technical, sporty mark, consistent with the world of cars and customisation.

The brand system
Logo Dip Your Car
On dark
Logo Dip Your Car
On light
Logo Dip Your Car
On brand colour
Logo Dip Your Car
Mono version
Aa
RalewayABCDEFG · 012345
RalewayChange your car’s colour, whenever you want.
Typography

Sporty and legible, tech tone.

A clean-lined sans for headings and product pages: it conveys precision and dynamism, clear on colour codes and finishes.

Palette
Nero
Antracite
Rosso
Argento
Nebbia
Applications

From rim kit to shop.

Results

An e-commerce that conveys quality and range.

+65%
shop conversions
100+
colours in catalogue

“Now the site shows we’re the official distributor: customers trust us more.” โ€” Dip Your Car Italia

Live project

See the site live

Visit the site
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