VICE Cocktail Bar
Identity and site for VICE — a coffee, cocktail & wine bar in the Porta Romana area of Milan: an elegant venue where the ritual of drinking becomes an experience, from the morning coffee to the evening cocktail.
A single name for coffee, cocktails and wine.
VICE is a venue that lives all day: coffee and breakfast in the morning, aperitivo and cocktails in the evening. It needed a sophisticated yet warm identity, with a strong, playful name — the good “vice” — and an elegant site that made you want to book a table.
An elegant vice: brass, night, warm lights.
A handwritten signature.
The “Vice” logotype uses a fluid, elegant script, almost a signature: it conveys personality and the craft of mixology. In white on a dark background it becomes signage, while the “V” monogram works on napkins, menus and social.
Warm script, clean text.
An expressive script for the mark and headings, paired with a soft, legible sans for menus, opening hours and drink descriptions.
From the menu to the sign.
A bar with an identity you remember.
“The brand captures exactly the atmosphere of the venue.” — VICE