C.R. Frigor
Site and online presence for C.R. Frigor: refrigeration, air-conditioning and plumbing-heating technicians, civil and industrial, in Milan and across Lombardy.
Getting found, province by province.
C.R. Frigor operates across Lombardy, but people search for a refrigeration tech “near me”, city by city. It needed a clear, reliable site and a local SEO structure — a page for every area served — able to catch whoever has a broken system and needs a technician right away.
Fire and ice: heat and cold, under control.
Fire and ice in a monogram.
The “C.R. Frigor” mark combines a flame and a snowflake in the initials: an instant cue that tells the trade — refrigeration and climate control — in the hot/cold colours of red and blue.
Technical, solid, reassuring.
A geometric grotesque for headings and services, paired with a neutral sans for long text and technical sheets: maximum legibility, including on mobile.
From the home page to the city pages.
More local visibility, more service requests.
“Now they find us in every city we work in.” — C.R. Frigor